Brand Identity · 2023
Space to look
Gallery North
+38%
Dwell time
24
Print pieces
1
Weight
Overview
A wayfinding and print system for a contemporary art gallery, designed to disappear behind the work.
The challenge
The gallery's old signage competed with the exhibitions. Visitors felt guided but never immersed.
Our approach
We stripped the system to a single weight of type and a consistent grid, letting the architecture do the talking.
The outcome
Visitor dwell time rose and the gallery reported a smoother, quieter flow through its spaces.
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