Brand Identity · 2025
A quieter kind of confidence
Meridian Bank
+118%
Brand recall
8 wks
Launch time
40+
Touchpoints
Overview
A complete identity system for a challenger bank that wanted to feel calm, not loud.
The challenge
Meridian was launching into a crowded market where every competitor shouted. They risked blending into a sea of gradients and exclamation marks.
Our approach
We built a restrained monochrome system — one typeface, generous space, and a single accent used sparingly. Every touchpoint was designed to feel deliberate.
The outcome
The new identity rolled out across app, web, and print in eight weeks. Brand recall in early testing more than doubled against the previous mark.
Keep looking
